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Gibsons adds children?s range - ToyNews

Gibsons adds children?s range

Gibsons has teamed up with a child psychologist to launch eco-friendly puzzles for kids.
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Primarily a supplier of adult jigsaws, this new development is part of the firm’s strategy to diversify its offering in the market.

The ‘planet friendly’ puzzles are made on recycled board and manufactured in Britain, giving them a relatively small carbon footprint.

Created in conjunction with child psychologist, Dr. Amanda Gummer, the products are developmentally appropriate at every stage, linking to the Early Learning Goals and National Curriculum.

The My World range consists of eight puzzles aimed at pre-school children covering themes such as farmyard and jungle animals and will be available in the New Year.

Each box features a slot within the lid allowing children to post their pieces back into it. The firm is already planning a follow up range for 2010.

Gummer said: “It’s been a pleasure working with such a great company and being able to bring children puzzles that they will really enjoy and learn from. Gibsons were really keen to develop a great product that parents would thoroughly approve of.”

Kate Armitage, director of marketing at Gibsons said: “These new jigsaws have been in development for some time and we are extremely excited to now be able to announce their launch.

“As well as being educationally relevant and planet friendly, we have made sure they are of a quality that people would expect of Gibsons products, whilst also being excellent value.”

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