Gibsons adds children?s range

Gibsons has teamed up with a child psychologist to launch eco-friendly puzzles for kids.

Author:: Katie Roberts
Publish date:: Nov 11, 2008
Social count:: 0

Primarily a supplier of adult jigsaws, this new development is part of the firm’s strategy to diversify its offering in the market.

The ‘planet friendly’ puzzles are made on recycled board and manufactured in Britain, giving them a relatively small carbon footprint.

Created in conjunction with child psychologist, Dr. Amanda Gummer, the products are developmentally appropriate at every stage, linking to the Early Learning Goals and National Curriculum.

The My World range consists of eight puzzles aimed at pre-school children covering themes such as farmyard and jungle animals and will be available in the New Year.

Each box features a slot within the lid allowing children to post their pieces back into it. The firm is already planning a follow up range for 2010.

Gummer said: “It’s been a pleasure working with such a great company and being able to bring children puzzles that they will really enjoy and learn from. Gibsons were really keen to develop a great product that parents would thoroughly approve of.”

Kate Armitage, director of marketing at Gibsons said: “These new jigsaws have been in development for some time and we are extremely excited to now be able to announce their launch.

“As well as being educationally relevant and planet friendly, we have made sure they are of a quality that people would expect of Gibsons products, whilst also being excellent value.”

As firm celebrates 90 years of trading, it renews focus on games range, while jigsaw puzzles continue to grow.

This month, Gibsons is offering £250 worth of My World and Jigmap puzzles.

To celebrate its new range, Gibsons is offering two cases of puzzles in this month's ToyNews competition.

1020_mypictr_300x300(1).jpg

1,000-piece puzzle launch to coincide with release of second series of the ITV drama.

5_Gibsons competition.jpg

Firm runs contest to win resources for local schools.

Gibsons has appointed Nottinghamshire-based DMW as its new logistics firm.

Gibsons has signed a deal to launch a range of National Trust jigsaw puzzles next year.

Screen Shot 2017-02-06 at 17.29.50.png

Founded in 1919, games and puzzles specialist Gibsons has weathered nearly 100 years to become a mainstay of the UK toy industry. Now, having handed the baton down to its fourth generation, the family run business has some big plans for 2017. Jack Ridsdale talks to the team about what the New Year has in store.

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.