Getretro signs Merlin

Firm inks deal with FremantleMedia Enterprises (FME) as UK toy figurine licensee.
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Getretro will produce action toy figurines of the main characters, The Dragon and other magical creatures, as well as play-sets.

Meanwhile, FME has also announced the commission of series three from BBC One, reflecting the success of the programme both in the UK and overseas.

Starting with lead characters Merlin and Arthur, Getretro aims to have the figurine prototypes ready for Toy Fair 2010 and the first products in retail to coincide with series three in autumn 2010.

Well known in the collectables field, the deal moves Getretro into the toy market and, in addition to the figures, they will also be producing branded stamp covers and sheets.

David Ellender, global CEO of FME commented: “From the start we believed Merlin could be a truly great global franchise and that is coming to fruition. We’re working with the best broadcasters, producers and licensing partners on this brand and look forward to its ongoing success.”

Merlin is executive produced by Johnny Capps and Julian Murphy at Shine TV. Capps said: “Julian and I are thrilled at the worldwide success of Merlin; it was always our dream here at Shine TV to create a format that was truly international and we are very grateful for the excellent work that Fremantle have done in distributing the show.”

FME holds exclusive international rights for distribution, licensing, and home entertainment (excluding the UK) and has invested in the programme alongside Shine TV, who produce the show, and BBC One.

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