GERMANY: Rainbow Spa puts weight behind new doll range

Rainbow Spa and Simba launch the latest range of Winx Club Fashion Dolls with heavyweight TV campaign.
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<!-- /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 16777216 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0cm; margin-right:0cm; margin-bottom:10.0pt; margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Calibri; mso-fareast-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> In order to drive the Christmas sales of the new Series 4 Dolls, Simba has planned a TV advertising campaign on a number of stations aimed at the target market. The Fashion Dolls will be distributed by Simba in Germany.

Super RTL will feature 400 TVRs over a period of five weeks, between October 12th and November 22nd, and a minimum of 170 TVRs are destined for NICK throughout the autumn.

The launch of the new TV series will begin in November 2009 on Nick, cross-supporting the launch of the Dolls inspired by this series.

The broadcast of the previous Winx Club seasons reached market shares of up to 26 per cent of kids three to 13 years old and is one of Nick Germany’s top shows.

The Fashion Dolls from the first three Winx Club seasons have consistently maintained their second position after Barbie in Germany and in a number of European countries.



Fashion dolls

Once dominated by the titanic tussle between Bratz and Barbie, the £112m fashion dolls sector is changing, with licensed lines, particularly from Disney beginning to dominate. NPD offers more insight?

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