Geomag blow for Trove

Treasure Trove has been dealt a blow with the news that it has lost the Geomag brand, following the Italian firm’s decision to go it alone in the UK.
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Trove launched the range in the UK in 2001 and has enjoyed great success with it in what has quickly become an extremely competitive sector.

Treasure Trove boss Robin Bennett said: “We are extremely disappointed not to be continuing with a brand in which Treasure Trove has invested so much during our primary years.”

The firm has, however, been strengthening its range in other areas having recently added the Hooked on Phonics range and is reintroducing the Slimy line from German firm Joker.

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