Generation Media has been awarded with the status as an IPA (Institute of Practitioners in Advertising) CPD Platinum agency.
The position follows the agency securing its fourth consecutive Gold award in recognition of its commitment to continuous professional development.
“We are extremely proud to have achieved Platinum status after four consecutive years as an IPA CPD Gold agency,” said Lisa Morgan, MD at Generation Media.
“This, alongside our Investors in People Silver award, gives clients the confidence that their account team are industry leaders, allowing us to provide optimum client servicing and results. We are continuously developing our programme and will work towards ensuring we maintain Platinum status for many years to come.”
The IPA awards Platinum status to agencies that achieve the Gold status for four years.
To receive this prestigious status, the agency takes part in a review of its training and development, while also demonstrating a commitment to learning.
The IPA judges added: “This is an agency which takes CPD very seriously and carries it through professionally. Generation Media has produced a thorough and professional submission, with excellent examples of how to demonstrate the commercial value of CPD to the agency. The enthusiasm shines through everywhere.”