Generation Media has responded to the recent controversy surrounding Google advertising, revealing that the company does not ‘advocate the practice of dropping cookies on kids or remarketing to them’.
As members of the Advertising Association’s MediaSmart group, the firm is assuring customers that it takes its ‘corporate responsibility seriously’.
Generation Media reports that it monitors and optimises campaigns to give confidence that advertising campaigns appear alongside age-appropriate content.
Following this, the company has no plans for a blanket ban on Google advertising, but will be taking advice from the ISBA in order to make an informed decision.
The firm will also roll out an upgrade to its current campaign tracking systems: nGen nSure and nGen nHance to help protect clients and their brands.
Customers are encouraged to contact Generation Media’s head of digital, Martin Doyle, if they have any further questions.