Generation Media has appointed Rebecca Price as its senior digital manager within nGen, the company’s dedicated online resource.
Price joins the team from M2M where she was responsible for management of digital campaigns across the Estee Lauder group of companies, including multi-channel planning and implementation of display.
She also boasts extensive experience in delivering results for both brand and direct response led campaigns.
In her new role, Price will be responsible for producing online insight, advising on digital strategy and delivery and optimisation of client campaigns. She will report to Martin Doyle, head of digital and will work alongside the wider Generation Media team.
Lisa Morgan, director of Generation Media, said: “Generation Media continues to invest in our talent across all areas of the company and we are excited to have Becci join as we continue to focus on expanding our online capabilities in anticipation of our clients’ increasing demand for digital services.”