Gelli Baff widens distribution

Altius Trading joins forces with Dis-Chem Pharmacies in South Africa.
Publish date:
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Altius Trading, the South African distributor of children's water and bath play toy Gelli Baff, is continuing to expand its distribution, joining up with Dis-Chem Pharmacies South Africa.

Gelli Baff is a biodegradable powder which holds 400 times its own weight in water. It comes in a two-pack powder - sprinkling the first packet over the water's surface creates an instant gooey substance, while the second powder changes the goo back to water.

"We are delighted to team up with Dis-Chem to further build Gelli Baff presence and availability across South Africa via the pharmacy retail sector," said Greg Bowman, sales director at Altius Trading. "Dis-Chem holds a unique place in the distribution market and we feel that both parties wil benefit from this partnership."

Bowman confirmed that an intensive marketing campaign will support the sales drive of Gelli Baff. The firm will be running targeted advertising within the YOU & Huisgenoot magazines, which are distributed to all major retail stores including Dis-Chem. There will also be in-store promotions and social media campaigns.

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