GB Eye links with Jacqueline Wilson

Poster licensee signed up by Start Licensing to further grow the author's licensing programme.
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GB eye has created a line of posters based on the Jacqueline Wilson book covers, which will initially be sold via the firm's own website (www.GBposters.com).

The poster designs are based on the newly created style guide which features cover art created by illustrator Nick Sharratt and featuring artwork from Jacqueline’s books.

Ian Downes, director, Start Licensing commented: "With characters like Tracy Beaker Jacqueline Wilson has a strong offering built on great book sales but also characters that have translated well to other media notably television and stage. Tracy Beaker Returns has been a great success on television and is a genuine number one show.

"With new style guide material we feel the Jacqueline Wilson licensing programme offers licensees a great way of reaching a substantial audience who have a real loyalty to the brand. We are keen to develop some new licences over the next few months."

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