PxPixel
Gardner boosts Imagination - ToyNews

Gardner boosts Imagination

Former chief marketing officer of Hasbro takes up Board of Director?s appointment, effective immediately.
Author:
Publish date:
5_Pocoyo.jpg

Imagination Entertainment has elected Simon Gardner to its Board, taking the number of directors to five.

Shane Yeend, CEO, said: "Simon Gardner has an extraordinary breadth of experience that will complement directors already on the Imagination board.

"Simon has had a long and distinguished career in consumer marketing at the very highest levels around the world. At Hasbro, Simon was a senior executive in all key markets in which Imagination operates.”

Gardner added: "I look forward to joining the Imagination board at an exciting time in the company's history."

After spending 15 years at Hasbro, Gardner now runs his own consulting firm, Step Up Consultancy, specialising in Intellectual property development, innovation and business strategy.

Related

5_Imagination_71pg35.jpg
Marketing

Imagination Games

Imagination Games has been carving a niche in the games sector with a range of cleverly-licensed DVD titles and a line of board game products. Ronnie Dungan speaks to MD Steve Reece about the firm?s continued progress?

5_Vivid_70pg38.jpg
Marketing

Vivid Imaginations

The news that Vivid has been expecting for some time has finally arrived, with Bratz owner MGA opting to set up its own office to control its Bratz brand in the UK. It?s a blow for the firm, but MD Nick Austin says it is well positioned for the future?.

5_Pocoyo.jpg
Marketing

Experts boost active campaign

More experts have leant their support to the BTHA?s ongoing campaign to promote the toy industry?s involvement in active play for children>Len Almond, director of the British Heart ...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.