Gadget Show Live Christmas hailed a success

Several toy companies show off products to the public.
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The first ever Gadget Show Live Christmas took place this weekend and toy firms were impressed with the event.

The show, held at London’s Excel Centre, had its own dedicated Toy Area.

Organisers Upper Street Events said: “This first dedicated Christmas event boasted sell out days and filled the Excel with keen and enthusiastic Christmas techy shoppers. Both weekend days were sellouts and Friday was close with a huge amount of trade and press visitors also attending.”

Kiddimoto’s Ian Ham added: “This is our first year exhibiting at The Gadget Show and it's been a fantastic weekend. People were really interested in our balance bikes as it gave the younger visitors an opportunity to get involved.”

Josh Farleigh of Flying Gadgets, which had a large presence at the show, commented: “Our stand included a 40 square metre flying area which really caught the attention of visitors. We nearly sold out of our AR Drone 2.0. Working alongside Century UK and Flying Toys, we created an exciting atmosphere with a huge buzz.”

Others in attendance included Apptoyz, Bladez Toyz, InspirationWorks and LEGO Technic.

"We had a huge amount of interest in our product ranges and had decent sales over the three days – the event certainly helped in lifting awareness of the category, so taking space there has been a great success,” said Apptoyz International’s Peter Hawtin.

The organisers, keen to promote the toy area, also had Peter Jenkinson of Toyology.TV speaking at their HUB theatre each day, about the new emerging app toy category. The theatre was packed out during each of the three days.

“It’s such a great opportunity to speak to the punters directly. Spending so much time at trade fairs is great, but consumer feedback is invaluable for us all,” said Jenkinson.

Whilst there are no plans as yet to repeat the event next year, bookings are being taken for The Gadget Show Live at the Birmingham NEC in April 2013.

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