Saban Brands and Cirque du Soleil Me?dia have signed Funrise Toy Corporation as the global master licensee for Cirque du Soleil Junior: Luna Petunia.
Cirque du Soleil Junior: Luna Petunia is a Netflix original series set to premiere in late 2016.
A full range of pre-school toys will then hit the US in autumn 2017, with categories including dolls, accessories, playsets and bubble machines as well as plush, role play, dress up and more.
“We’re excited to have Funrise on board as the master toy partner for Cirque du Soleil Junior: Luna Petunia and, as experts in the toy space, they will no doubt create an innovative toy line to accompany this groundbreaking new series,” said Janet Hsu, chief executive officer of Saban Brands.
Inspired by the creativity and artistry of the Cirque du Soleil brand, the new series chronicles the adventures of a girl named Luna Petunia who lives in the real world, but plays in the fantastical land of Amazia.
“We are thrilled to partner with Saban Brands and Cirque du Soleil Me?dia on such a magical and playful new series,” said King Cheng, chief executive officer of Funrise.
“We know imaginations will instantly be ignited once the new series premieres, and we can’t wait to debut the new toy line to help inspire kids to create their very own imaginative adventures.”