Funko drops ReAction Figures line as it focuses on own brand lines for 2017 and beyond

Super7 Retail will resume sole control of the ReAction Figure line, a range of throwback and classic property action figures.
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Popular and throwback culture action figure specialist Super7 Retail has resumed control of its hit ReAction Figure line from Funko.

The firm will resume designing, manufacturing and distributing ReAction Figures and its related merchandise.

In 2013, Super7 partnered with Funko to release the ReAction line. Through the partnership, the line found a vast success among collectors and pop-cult enthusiasts.

Super7 will now look to build on that success with the debut of a variety of new ReAction Figures in the coming months and years.

Meanwhile, Funko will continue to focus on growing its core lines of pop-culture licensed collectables and apparel into 2017 and beyond, including developing a new line of action figures.


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