The new company, F4K, has been created by Fun4Kids' company director, Garry Mills, following initial discussions over a year ago with former Plum Products sales director, Paul Knight (pictured right).
Mills (pictured left) commented: “Paul and I had known each other over a number of years primarily on outdoor toys.
"We both felt that there was an opportunity for a new company to develop and identify premium, and above all, different toys for sale to the trade.”
Knight’s arrival as sales and marketing director a year ago, was followed by a period of planning, and F4K is now ready to go.
The company is offering a number of toys in its launch portfolio, including Tiny Bikes, Rocket Scooters and Cortez Trampolines. The pair are most excited about a new toy they are bringing in from America, due to launch later this year.