Fun4Kids launches F4K

E-commerce site unveils new sister company in a move into the retail trade sector.
Author:
Publish date:
3639_mypictr_300x300.jpg

The new company, F4K, has been created by Fun4Kids' company director, Garry Mills, following initial discussions over a year ago with former Plum Products sales director, Paul Knight (pictured right).

Mills (pictured left) commented: “Paul and I had known each other over a number of years primarily on outdoor toys.

"We both felt that there was an opportunity for a new company to develop and identify premium, and above all, different toys for sale to the trade.”

Knight’s arrival as sales and marketing director a year ago, was followed by a period of planning, and F4K is now ready to go.

The company is offering a number of toys in its launch portfolio, including Tiny Bikes, Rocket Scooters and Cortez Trampolines. The pair are most excited about a new toy they are bringing in from America, due to launch later this year. 

Related

95_mypictr_200x200.jpg

Game on

Despite new pressure from the video games sector, which has moved into social gaming in a big way, a recent Reuters poll showed many consumers are returning to board games and puzzles, as staying in becomes the new going out. ToyNews finds out what is new in the market...

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019