Fuhu blends digital and physical play with Morpho Pods

Children can build Morpho Pods figures and then watch them come to life on the DreamTab.
Publish date:
Social count:

Fuhu, creator of the Nabi DreamTab, has launched Morpho Pods, a toy merging physical and digital play.

Children can build Morpho Pods figures and then watch them come to life on the DreamTab.

The new Morpho Pods Dragons Edition allows kids to build different dragons from the How To Train Your Dragon series, including Toothless, Stormfly and Belch, before engaging with them via digital experiences on the DreamTab.

Each Morpho Pods Dragons Edition package contains a small pod that springs open into an interlocking head, body or tail of a dragon that can be connected and kids can mix, match and extend parts of the Dragons figures with over 125 possible combinations.

The range will unlock new How To Train Your Dragon storytelling experiences and games on the DreamTab in the coming weeks.

"Morpho Pods bring kids and parents new rich experiences that are fun, engaging and valuable," said Jim Mitchell, CEO of Fuhu.

"For the first time, kids can play high definition video games, create their own stories, personalise their tablet experience with How To Train Your Dragon characters, all on their tablet with the Morpho Pods, while being able to customize their own dragons in real life, extending the traditional play value of NFC figurine toys."

The Morpho Pods Dragons Edition will debut this month exclusively in Walmart stores in US at a suggested retail price of $7.99.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.