NPD's European toy division will provide essential tracking of High Street volume and value, plus property progression and market analysis for all 6,000 ToyNews readers on a monthly basis.
“ToyNews is committed to giving valuable information to its readers. That is why we are way out in front in terms of content as well as circulation. We are essential reading at all levels of the business - from store manager upwards."
The NPD deal is in addition to an exclusive TV adspend monitoring agreement with Thomson Intermedia and a recent 12-month ABC audit confirming that ToyNews is dominant in terms of total circulation and requested readership.
"NPD are delighted to be signing another two year deal with ToyNews and we hope its readers continue to enjoy our objective reports and insights into the toy market," added Frederique Tutt, NPD's UK toy service director.