Crayola will be handing out free packs of crayons at chessington World of Adventures' restaurants and cafes.
In a new partnership, headed by Vivid, the resort will feature exclusive display units featuring free packs of Crayola 8ct Assorted Crayons.
The event will take place over the Easter period and throughout the busy summer months.
There will also be three different colouring sheets available for children to choose from, each styled in a mix of Chessington and Crayola themes.
The CDUs will be located in the resort's busiest cafes and restaurants including one new to 2013: Creaky Cafe.
"The age profile of Chessington World of Adventures fits perfectly with Crayola targeting," said Kledia Gjini, Crayola Brand Manager.
"We are already looking at how we can build on this activity and partnership as we progress through 2013 and beyond."
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