Ford Bluetooth die-cast cars on way

AutoOcar inks deal with the car giant to launch the world?s first Bluetooth die-cast model car
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Beanstalk licensing consultancy has secured an agreement on behalf of its client, Ford Motor Company, with AutoOcar, a Bluetooth solutions firm, to develop the world’s first Bluetooth controlled die-cast car.

The Ford premium Bluetooth enabled die-cast car range is due to launch at retail in early 2011, with models for the Ford Focus RS500, Ford Fiesta and Ford Mustang GT at 1:43 scale.

The cars are able to be controlled remotely by iPhone and Android phones with Bluetooth technology and will be available across Asia, Europe and North America.

Application software will be downloadable from the AutoOcar portal, Android’s Market and the Apple iTunes Store for the iPhone and iPod Touch.

Josephine Law, Beanstalk’s director of brand development, Asia said: “This licensing partnership with AutoOcar supports Ford’s position at the forefront of modern mobile technology.

"Beanstalk is pleased to help Ford leverage its distinct brand heritage by offering consumers new ways to embrace the brand and its nameplates.”

Jonathan Lee, CEO of AutoOcar said, “We are delighted to work on this exciting technological venture with Beanstalk and to collaborate with one of the world’s leading automobile brands, Ford.”



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