Fluid World hires new brand manager

Former 4Kids and Nelvana exec, Sandra Arcan, takes on retail role at UK licensing agent.
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Fluid World has bolstered its team with another high profile signing - with Sandra Arcan joining the licensing agent as brand manager.

In her role, Arcan will work closely with key retailers, as well as develop new business across the Sanrio portfolio, for which Fluid is the UK licensing agent.

She will also work on upcoming Hello Kitty collaborations and activity planned to celebrate Sanrio's 50th anniversary.

To read the full story on our sister site, Licensing.biz, please click here.

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