Floppets has teamed up with Start Rite Shoes to offer children a special Floppets foil pack with every new pair of back to school shoes purchased.
The offer will be available in Brantano, Selfridges, Harrods and other independent stores.
Backing up this campaign is a poster being displayed in 450 shop windows and concession placings across the UK.
Floppets retail at £1.99 and are available at Toys ‘R’ Us, The Entertainer and WH Smiths.
The toys can be attached with a Velcro loop strap to backpacks, pens and pencil cases, shoes, clothes or glasses.
Check out the poster below: