Flair unveils Filly promo

The girls' collectable teams up with Signature Publishing to promote the Let?s Ride campaign.
Author:
Publish date:
5_Filly.jpg

Let's Ride aims to get kids into pony trekking. The Filly branded campaign will be highlighted in the girls' titles Pony Pals and Pony Magazine.

Participating stables will display posters featuring the Filly range and children who take part will receive a Filly certificate and a Filly foil bag to help start their collection.

Claire Powley, girls brand manager at Flair, commented: "We are delighted to be working with Signature Publishing on this worthwhile campaign.

"Little girls love ponies and this scheme is offering the chance for even more girls to experience the joy of riding this summer. On top of that they will receive their free Filly gift and certificate which has presented an ideal targeted sampling exercise for the brand."

Related

5_Pocoyo.jpg

Flair launches bride promo

Flair is set to follow up last year’s successful Sylvanian Families Search for a Star initiative with a new campaign to tie in with the spring launch of the line’s new wedding theme.

5_tmpphpCQmEim.jpg

Gormiti: Flair

Flair's burgeoning boys' collectable is gathering pace with a mixture of TV, PR and promotions, with much still to come...

5_MyLife.jpg

My Life - Flair

Flair is entering the girls? electronics market with its My Life electronic interactive handheld. A major marketing initiative will consist of online, press and retail promotions?

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019