Flair scoops Aardman deal

Flair has signed a licensing deal with Aardman Animations to produce a range of creative play sets based on the firm's well-known character line-up.
Publish date:

The firm will be developing a line of creative play products for Shaun the Sheep - with Plasticine, Aqua Beads, Shaker Maker, plus others ready for spring 2008. In addition Morph and Wallace & Gromit licensed Plasticine Sets will also be developed.

Simon Hedge, commercial director of Flair, said: “The signing of this agreement is fantastic news for Plasticine. We see the move as a ‘strategic alliance’, particularly as the Plasticine brand and the Aardman characters have obvious fundamental links and we have great plans for this exciting opportunity going forward”



Bear scoops sheep line

Golden Bear has acquired the master gift and toy  licence for Shaun The Sheep, Aardman's forthcoming new television series.


Mattel cements Turner deal

Turner’s Cartoon Network has signed a worldwide licensing deal with Mattel to produce action figures, puzzles and other toys based on its children's TV shows.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019