The Grossery Gang is bringing its unique spin on the pocket money collectable back to retail with a new season, backed by a heavyweight marketing plan to retain the brand’s position as one of the UK’s leading boys’ collectables.
This month’s launch of Season 4 sees the introduction of The Grossery Gang’s Bug Strike theme which will reveal brand new characters and teams that are prepared for battle against the ickiest, squishiest bugs around. Toilets Two Packs, Crossbow 10 Packs and Catapult Four Packs of the gross characters will be central to the new collection.
New TV advertising will support the launch, in addition to a mini-movie on YouTube entitled Bug Strike. Fans will have a chance to win Slime Box Kits and Bug Strike party boxes which will also be finding their way to influencers.
In addition, there will be a raft of kids’ press, including a full mini magazine and covermounts with a leading boys’ magazine. Also important is the huge amount of constant contact with fans through PopJam where The Grossery Gang has almost 50,000 followers.
“The Grossery Gang has captured boys’ hearts since its launch early last year and, in doing so, has amassed a wide fan base. It is important that we keep these existing fans engaged as well as sparking the imaginations of new followers of the brand," said Flair's marketing manager, Anne-Marie Noon. "Our marketing campaign is designed to do just that.”
The Grossery Gang Season 4, the Bug Strike Series, is available now and marketing support will continue throughout the spring/summer.