Flair gets Sassy

East Coast Nursery is to hand over the distribution of the Sassy infant line to Flair, after three years of handling the range.
Publish date:

Executive chairman of East Coast Nursery Eric White announced the change, saying: “Whilst we are satisfied with our achievements on behalf of Sassy we have significant plans to extend our existing ranges to enable East Coast Nursery to continue to be a leader in development toys”.

East Coast Nursery will continue to distribute Sassy until March 31st, when Flair will take over.

Peter Brown, Flair’s chief executive commented: “East Coast Nursery have done an excellent job building the Sassy brand and we look forward to continuing to build the business with existing Sassy UK customers”.



Flair scoops Aardman deal

Flair has signed a licensing deal with Aardman Animations to produce a range of creative play sets based on the firm's well-known character line-up.


Flair launches bride promo

Flair is set to follow up last year’s successful Sylvanian Families Search for a Star initiative with a new campaign to tie in with the spring launch of the line’s new wedding theme.


Flair not looking for buyer

Flair boss Peter Brown has stressed that the firm has not put itself in the shop window, despite its aborted acquisition talks with Giochi Preziosi.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.