Flair gets Sassy

East Coast Nursery is to hand over the distribution of the Sassy infant line to Flair, after three years of handling the range.
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Executive chairman of East Coast Nursery Eric White announced the change, saying: “Whilst we are satisfied with our achievements on behalf of Sassy we have significant plans to extend our existing ranges to enable East Coast Nursery to continue to be a leader in development toys”.

East Coast Nursery will continue to distribute Sassy until March 31st, when Flair will take over.

Peter Brown, Flair’s chief executive commented: “East Coast Nursery have done an excellent job building the Sassy brand and we look forward to continuing to build the business with existing Sassy UK customers”.

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