FitKid, ‘the nationwide fun fitness provider for children’, has teamed up with UK games company Drumond Park to encourage more children to get active .
FitKid will be utilising a number of Drumond Park's highly popular action games – such as Pumpazing and Pumpaloons - within its classes, workshops and parties.
Parents will also have the opportunity to book a FitKid party and receive a free copy of Pumpazing.
Nicky Kay, managing director, FitKid commented: “It’s great to have teamed up with Drumond Park, and during trials I have been very impressed with the quality and scope of the games available, especially Pumpazing and Pumpaloons, which our four to seven-year-olds already absolutely love.”
Claire McCool, co-founder and marketing director at Drumond Park said: “We are really pleased with this link-up with the FitKid organisation. It’s truly a great ‘fit’ for us – as our action toy range has long promoted healthy competition and active play in a fun environment. The team at FitKid have already cleverly integrated a range of exercise and physical activities involving both the new pass-the-parcel style pumping game Pumpazing and our popular Pumpaloons game into their class and workshop scenarios, with outstanding results.”
The latest Health Survey for England (HSE) data has predicted that 25 per cent of children will be obese by 2050.