First Horrid Henry Nintendo 3DS game hits shelves

Novel Entertainment continuing to grow the brand in new sectors.
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It has already enjoyed success with its two previous video games, and now Novel Entertainment is launching its Horrid Henry brand onto Nintendo's 3DS console.

The launch of the game - The Good, The Bad and The Bugly - is being accompanied by a PR and marketing campaign including TV advertising spanning a ten-day period on Nickelodeon, Nicktoons, Cartoon Network and Kix. Online and print competitions in the gifting and kids' press will also be running.

To read the full story on sister site, Licensing.biz, click here.

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