First Horrid Henry Nintendo 3DS game hits shelves

Novel Entertainment continuing to grow the brand in new sectors.
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It has already enjoyed success with its two previous video games, and now Novel Entertainment is launching its Horrid Henry brand onto Nintendo's 3DS console.

The launch of the game - The Good, The Bad and The Bugly - is being accompanied by a PR and marketing campaign including TV advertising spanning a ten-day period on Nickelodeon, Nicktoons, Cartoon Network and Kix. Online and print competitions in the gifting and kids' press will also be running.

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