First Disney Store opens in India

Disney has opened the doors of its first franchise store in India, as it looks to get a foothold in the territory's lucrative retail market.
Publish date:
Social count:

The store, which will initially sell Walt Disney Co's branded stationery products under the name 'Disney Artist, is situated in Gurgaon, a suburb of New Delhi.

Last October, Disney revealed a tie-up with India's RJ Corp to enter the local market. The firm is hoping that the partnership will help boost its presence in India, where rising middle-class incomes are driving demand for branded products from the West.

"There is a lot of potential for retailing the Disney brands, which are not currently available in India," commented Arjun Verma, CFO of Devyani International - which is a subsidiary of RJ Corp. "Right now we are just going to concentrate on the stationery, but other things may follow."

Verma also told The Associated Press that the company had plans to set up 150 outlets over the next three years in India.

India's retail market is estimated to be about $200 billion per year. It is currently dominated by 12 million 'mom and pop' shops and the government has been slow to open up the market to others to protect them. However, last year it said it would allow foreign companies to invest in retail stores for single-brand products in partnership with Indian firms.

The likes of Nokia, Marks & Spencer and Adidas have already moved to set up their own stores. Their products were previously sold through franchises.

Multi-product retail companies such as Wal-Mart are still banned from opening stores in India.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.