Filly toy sales hit 60m

Pony brand's new TV show Filly Funtasia premieres globally next year.
Author:
Publish date:
filly.jpg

Kids' pony brand Filly has sold more than 60 million collectable figurines to date.

The brand is the number one girls licence in Germany, claims BRB Internacional, which distributes TV show Filly Funtasia worldwide except in Germany.

The toy line comprises nine collections and over 200 different figures, some of which even feature Swarovski elements and golden crowns. 

Filly is sold and distributed in many EMEA countries by master toy licensee Simba Dickie Group.

TV show Filly Funtasia makes its global premiere next year, and has just hired new scriptwriters.

Read the full story on Licensing.biz

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019