German toy maker Dracco has launched a new website and game app for its girls brand Filly.
At www.filly.com new virtual world gameplay lets kids customise their own Filly environments by purchasing items with a horseshoe currency earned by playing minigames such as Bake a Cupcake, allowing kids to ‘experience the fantasy of the Filly brand.’
Filly Photo Fun lets fans add cute Filly themed stamps and graphics to their photos. Users can make a photo collection and share it with friends.
Filly is one of Germany's most popular toy brands, with over 60 million collectables sold to date. A new animated show is set hit TV screens in early 2014.
The In Thing holds the UK distribution rights to Filly.