Fifi toy sales soar

Vivid Imaginations is looking at sales five to six times higher than originally expected for its range of products based on pre-school hit Fifi and the Flowertots.
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Vivid Imaginations is looking at sales five to six times higher than originally expected for its range of products based on pre-school hit Fifi and the Flowertots.

The show, produced by Chapman Entertainment, has had consistently strong ratings since it hit Nick Junior and Milkshake back in May. Vivid has over 12 games and toys available, and has been overwhelmed with early demand from the public, according to licensing and marketing director Emma Sherski.

"We are looking at sales levels five to six times higher than originally planned," she said. "We always knew the TV show was highly original, entertaining and offered strong characters, but we are still bowled over by public interest. Our consumer helpline has been inundated with mothers asking where they can buy Fifi and the Flowertots toys.

"We just hope we can keep retailers in stock of Fifi toys in the run-up to Christmas."

TV advertising focuses on Talking Fifi and Fifi's Forget-Me-Not Cottage, with the campaign generating 480 TVRs and running until the end of November. New product plans for 2006 are already being accelerated based on current success.



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