The company is looking for retailers to get involved with its October voucher scheme allowing consumers to download money off vouchers for the product from the Fiesta website.
The campaign will be featured in consumer parental magazines and websites, which will feature a link straight through to the voucher offer. The voucher can then be redeemed in participating stores.
The creAtiles range was launched three years ago having won a range of awards including Hamley’s Toy of the Year and overall winner in the Practical Pre-School Awards.
Rob Trup, marketing manager at Fiesta Crafts, commented: “We recognise that we have to go the extra mile to support our retailers and our plan is designed to do just that, the retailer only needs to be able to fulfil the voucher requests. This together with other activities such as promotional giveaways, will ensure the brand receives a high profile in the months leading to Christmas.”