New figures released today by NPD reveal that sales of licensed products in the UK have risen by 10 per cent over the last 12 months to £2.2 billion.
European sales increase more than 50 per cent.
Smoby has appointed Gary Wood as UK sales manager.
Vivid Imaginations is looking at sales five to six times higher than originally expected for its range of products based on pre-school hit Fifi and the Flowertots.
Bandai UK has strengthened its sales team with a new national accounts manager
Lego achieves full year sales growth in excess of 20 per cent.