February sales point to High Street growth

Mid-size retailers perform well and consumer demand continues to grow.
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Figures from the BDO High Street Sales Tracker for the month show overall like-for-like sales up by just over nine per cent year-on-year.

Sales through non-store channels increased by almost half (46.1 per cent), possibly due to bad weather discouraging people from visiting the high street.

Non-fashion like-for-likes rose by 5.7 per cent with trade during the run up to Valentine’s day lower than expected.

Don Williams, head of retail at BDO LLP commented: “These encouraging results show that the supposed big fall is not manifesting itself on the High Street. Retailers, particularly in the fashion market, have done well not to scare their customers off by not taking risks with their ranges and picking items that people really want to buy.

“Consumer demand should grow in the short term, but the market has not recovered completely and the gains we have seen are relative to very weak comparisons with last year.

"We expect that the second half of the year will be more of a struggle for the sector so retailers must focus on excelling in customer service to make sure people continue to spend money on the High Street.”

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