FEATURE: Yaffe's plans for Bob the Builder

ToyNews speaks to Hit Entertainment and Martin Yaffe about their plans for the brand.
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With a tenth anniversary last year and new CGI-animated series this year, the Bob the Builder brand shows no sign of slowing its momentum. In fact, the all new Bob is set for one of its busiest years and the licensed range keeps growing.

“Everything will kick off with the debut of the new series on the BBC in the spring, followed quickly by the launch of the brand new DVD special, Legend of the Golden Hammer, with a star-studded premiere at Vue Cinemas,” says Hit’s international brand manager, Lesli Zador.

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