PxPixel
FEATURE: Yaffe's plans for Bob the Builder - ToyNews

FEATURE: Yaffe's plans for Bob the Builder

ToyNews speaks to Hit Entertainment and Martin Yaffe about their plans for the brand.
Author:
Publish date:
5_Bob the Builder 300pxl.jpg

With a tenth anniversary last year and new CGI-animated series this year, the Bob the Builder brand shows no sign of slowing its momentum. In fact, the all new Bob is set for one of its busiest years and the licensed range keeps growing.

“Everything will kick off with the debut of the new series on the BBC in the spring, followed quickly by the launch of the brand new DVD special, Legend of the Golden Hammer, with a star-studded premiere at Vue Cinemas,” says Hit’s international brand manager, Lesli Zador.

To read the full feature, please click here.

Related

3406_mypictr_300x300.jpg

Master plans

Throughout the last few economically challenging years, Marbel has managed to maintain an impressive rate of growth with existing brands, Plan Toys, I?m Toy, Educo and more, along with newly acquired lines. Katie Roberts chatted to marketing manager Phil Nelson about how he has done it?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.