Tell us briefly how the idea for the game came about?
I have run a creative agency for approximately 20 years, specialising in corporate identity and maximising brand opportunities for clients in a number of sectors ranging from finance to various leisure and entertainment sectors.
As part of this work, I have been invited to give presentations on the importance and power of brands to creative students looking to take a career in the industry.
To get away from the standard presentations I developed a brand game, which was far more engaging. Students really responded to the game and it became apparent that this was something that could have a wider reaching audience. The result is Eye-Dentity which has been a long time in the making but we are all delighted with it.
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