FEATURE: Xanadu set for Eye-dentity launch - ToyNews

FEATURE: Xanadu set for Eye-dentity launch

The designer talks about how he put the game together and what his plans are for its launch?
Publish date:
Social count:

Tell us briefly how the idea for the game came about?

I have run a creative agency for approximately 20 years, specialising in corporate identity and maximising brand opportunities for clients in a number of sectors ranging from finance to various leisure and entertainment sectors.

As part of this work, I have been invited to give presentations on the importance and power of brands to creative students looking to take a career in the industry.

To get away from the standard presentations I developed a brand game, which was far more engaging. Students really responded to the game and it became apparent that this was something that could have a wider reaching audience. The result is Eye-Dentity which has been a long time in the making but we are all delighted with it.

To read the full feature, please click here.


5_Eyedentity contents.jpg

Xanadu gets set for Eye-Dentity launch

Brand identification board game Eye-Dentity is the brainchild of ambitious corporate designer Simon Wilson and is packed with household names and brands. Ronnie Dungan spoke to the designer about how he put the game together and what his plans are for its launch?

5_Feature images.jpg

FEATURE: Big bones

Magic Box?s GoGo?s Crazy Bones has been one of the collectable success stories of the year, but where did it come from and how long is it likely to continue being the talk of the playground? Ronnie Dungan spoke to director, Ben Harper, about dem Bones?

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.