FEATURE: What worries your target audience?

A study from research agency Young Direction throws light onto the fears and worries of the industry?s target audience.
Publish date:

Children today ‘feel’ they are carrying the weight of the world on their shoulders and need some form of release from or help in processing this.

Understanding and addressing this could be invaluable for marketers. To read the whole feature click here.


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Your space, your shout

Welcome to our new forum for retail opinion, where all toy retailers are invited to share their thoughts, vent spleen, stick it to ?The Man?, or maybe just share some good advice with fellow store owners. We kicked off by asking for thoughts on pricing and margin erosion...

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