FEATURE: What worries your target audience? - ToyNews

FEATURE: What worries your target audience?

A study from research agency Young Direction throws light onto the fears and worries of the industry?s target audience.
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Children today ‘feel’ they are carrying the weight of the world on their shoulders and need some form of release from or help in processing this.

Understanding and addressing this could be invaluable for marketers. To read the whole feature click here.


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