FEATURE: What worries your target audience?

A study from research agency Young Direction throws light onto the fears and worries of the industry?s target audience.
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Children today ‘feel’ they are carrying the weight of the world on their shoulders and need some form of release from or help in processing this.

Understanding and addressing this could be invaluable for marketers. To read the whole feature click here.


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Your space, your shout

Welcome to our new forum for retail opinion, where all toy retailers are invited to share their thoughts, vent spleen, stick it to ?The Man?, or maybe just share some good advice with fellow store owners. We kicked off by asking for thoughts on pricing and margin erosion...

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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.