FEATURE: Toy Fair 2010 planning

With the return to West London, the signs are that 2010 could see Toy Fair returning to its best.
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“When you walk through the doors into the Grand Hall, you’ll know you are at Toy Fair,” says event manager Simon Pilling of new venue Olympia.

There’s no doubt that 2010 will be a big year for the Toy Fair. The 2009 downsized gathering at ExCeL, while seen as worthwhile by exhibitors and visitors, only served to underline the fact the venue wasn’t really working and a change was desperately needed to secure the fair’s future – something brought home by the cheers that greeted the announcement of the venue change and shift in dates at the TRA Awards.

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