FEATURE: The rise of Great Gizmos - ToyNews

FEATURE: The rise of Great Gizmos

The firm's head honchos Ian and Judith Dayus explain their down-to-earth approach...
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Plenty of companies will tell you that they are all about the product. Balance sheets, company politics, market share, it’s all window dressing, it’s the product that really counts.

Sometimes it is to deflect attention away from some other crisis, sometimes it is genuine passion for the product. In the case of Great Gizmos it is perhaps because the product is the story.

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