FEATURE: The outdoors type

Hy-pro's business incorporates its original football merchandise alongside a host of strong licensed toy products.
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Utilising a distribution network established in the sports industry, Hy-Pro began life with a range of sports products manufactured under licence from some of the biggest football clubs in the world.

Football remains at the heart of the business and the firm now has licensing deals with Manchester United, Arsenal, Liverpool and Chelsea. The FA is also a partner for the company’s range of England merchandise.

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The outdoors type

Football clubs formed the foundation of Hy-Pro?s business over 15 years ago and since then, the range has grown beyond its core market to incorporate a whole host of strong licensed toy products. We speak to the firm?s brand and marketing manager, Alex Kovacevic, to find out more?

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