FEATURE: The next big thing

The hype and interest around RDF's flagship pre-school series, Waybuloo has been building for a long time...
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For master toy partner Fisher-Price, it represents a significant investment and the chance to show the business how it continues to tread new ground when it comes to product development. Samantha Loveday reports...

In such a crowded sector as pre-school, it’s a very rare property that breaks through and truly captures the imagination of its audience. Sure, over the last ten years, there have been a handful which have become (or are on their way to becoming) evergreens: Teletubbies, Bob the Builder and, most recently, In The Night Garden to name three.

Now RDF is aiming to add another name to that list: Waybuloo. The company’s first foray into pre-school programming, it has been developed in conjunction with The Foundation, one of the UK’s leading children’s television production groups. And it was causing a stir in the industry even before any images had been released, or much was known about it; usually the sign of a sure-fire winner.

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