FEATURE: Route to success - ToyNews

FEATURE: Route to success

MAPS started life in 1991 and 15 years later, Will Sharman joined to set up and head a toy division.
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In 1991, Dirk Kiefer was sent to the UK from the States to head up a Teenage Mutant Ninja Turtles campaign for Burger King. The promotion was very successful and led to MAPS working with some of the major players in the toy and FMCG sectors.

Subsequent campaigns included work with Tomy, Nestle, Disney, Cereal Partners, Coca-Cola, Danone… the list goes on.

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