FEATURE: Research and development at Vivid

ToyNews took a trip to Vivid HQ to find out about the firm's ambitious in-house product development strategy.
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“Having a powerful Research and Development machine driving new product development is vital for growth," says Neil Bandtock, Vivid Imaginations’ MD.

“Without Innovation, toy companies stagnate and decline.”

This is certainly something that Vivid Imaginations knows a lot about. In the past year and a half, the company has more than doubled investment in its in-house product development.

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