FEATURE: MV's Kickmaster campaign

Firm launches the biggest ever marketing campaign for its football brand.
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Having taken on the Kickmaster range in 2001 to take advantage of football being boys’ most popular pastime, MV has successfully highlighted the sector through TV, endorsements and PR.

The striking black and yellow Kickmaster products sit between cheap toy products and serious adult targeted football equipment and have a track record in keeping the football sector fresh, cool and relevant.

MV Sports is now throwing more weight than ever behind the brand, with a huge marketing campaign throughout Q1 and Q2 this year.

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MV's Kickmaster campaign

MV Sports has launched the biggest ever marketing campaign for its Kickmaster football brand to run in the first and second quarters. Katie Roberts chats to Phil Ratcliffe to find out what the money is being spent on

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