FEATURE: Little wonders

NPD offers some analysis on the condition of the £260 million pre-school sector.
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The pre-school sector is the toy market's most fiercely-contested battleground dominated by licences and TV properties and notoriously difficult to second guess. Certain perennials still sell strongly but there's continual development of characters and play patterns.

The market was worth around £260 million in 2008 with sales flat year-on-year, while the average price declined marginally from £9.56 in 2007 to £9.23.

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