FEATURE: Initial Success

In our interview with David Allan we find out what toys are driving DKL's growth, and the supplier's plans for the future.
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DKL grew 25 per cent in 2010, with growth across most of the firm's ranges.

While products like Hama and Corolle continue to perform well, the firm has added new brands like Miniland and Velcro Kids to its line-up.

"We are looking at new suppliers that we can distribute, as the only way to grow is to develop existing brands and bring in new ones, but we will not sacrifice service on our current ranges," said David Allan, sales and marketing director at DKL.

Read our full feature to find out what DKL has in store.


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Initial Success

In 2010 DKL increased its business by 25 per cent year on year over 2009, a figure made even better by the fact it was across most of the firm?s ranges. It?s ahead so far this year too and, as Samantha Loveday finds out, there?s much more to come...

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Hasbro: Primed for Success

It?s been a good summer for Hasbro, with the success of first Thor, then Transformers and Captain America at the box office helping to boost toy sales. Samantha Loveday speaks to Foye Pascoe, Country Manager, UK & Ireland, to get the lowdown on 2011 so far...


Route to success

Marketing and Promotional Services (MAPS) started life in 1991. Some 15 years later, will Sharman joined the firm to set up and head a toy division. Katie Roberts finds our more abou the company's unusual path into the market...

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Ahead of the game

Katie Roberts talks to Imagination Games? managing director, David Snow, about his first year at the helm and the company?s plans for the immediate future...

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