FEATURE: Full steam ahead

Since launching on BBC2 last September, Chuggington has already built up a healthy fan base...
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Now, with a consumer products proogramme ready to roll out in earnest, Ludorum is aiming to grow its existing success even further. Samantha Loveday reports...

For a brand which has only been on air for just over six months, Chuggington has certainly made its mark. A bit like its owner, Ludorun, which was only formed in 2006. But both company and brand are flying at the moment.

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