FEATURE: Full steam ahead - ToyNews

FEATURE: Full steam ahead

Since launching on BBC2 last September, Chuggington has already built up a healthy fan base...
Author:
Publish date:
5_Pocoyo.jpg

Now, with a consumer products proogramme ready to roll out in earnest, Ludorum is aiming to grow its existing success even further. Samantha Loveday reports...

For a brand which has only been on air for just over six months, Chuggington has certainly made its mark. A bit like its owner, Ludorun, which was only formed in 2006. But both company and brand are flying at the moment.

To read the full feature, click here.

Related

65_mypictr_200x200(2).jpg

Ludorum's Chuggington consumer products programme

Since launching on BBC2 last September, Ludorum?s Chuggington property has already built up a healthy fan base. Now, with a consumer products programme ready to roll out in earnest, the company is aiming to grow its existing success even further. Samantha Loveday reports...

5_tmpphpps3ipv.jpg

Ahead in the poles

After taking apart its magnetic construction offering, Mega Brands returns next month with a completely redesigned building system, Magnext, which promises to re-ignite a category plagued by safety concerns. Ronnie Dungan visited the firm?s Oxfordshire HQ, to find out how it?s all clicking into place?.

5_Feature images.jpg

FEATURE: Big bones

Magic Box?s GoGo?s Crazy Bones has been one of the collectable success stories of the year, but where did it come from and how long is it likely to continue being the talk of the playground? Ronnie Dungan spoke to director, Ben Harper, about dem Bones?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.