FEATURE: Family Affair

Danbar Toys has forgone traditional marketing techniques in favour of a more hands-on approach.
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At the age of ten, Kfir Barda was earning more than his father selling flowers at road junctions and parties.

This entrepreneurial spirit has continued into his adult life, taking him into marketing and sales roles before joining forces with his brother in 2001 to set up Danbar.

Despite their family connection, until the company’s formation, there was little to link the two: Tzuri Bar took a more academic route, moving to London to complete a Masters degree in structural engineering at Imperial College, London and continuing his career in engineering and management.

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Family Affair

Danbar Toys has, to a large degree, forgone traditional marketing techniques in favour of a more hands-on approach to raise awareness of its company. Katie Roberts visited the firm's Hertfordshire-based offices to find out more...

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