FEATURE: Family Affair

Danbar Toys has forgone traditional marketing techniques in favour of a more hands-on approach.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

At the age of ten, Kfir Barda was earning more than his father selling flowers at road junctions and parties.

This entrepreneurial spirit has continued into his adult life, taking him into marketing and sales roles before joining forces with his brother in 2001 to set up Danbar.

Despite their family connection, until the company’s formation, there was little to link the two: Tzuri Bar took a more academic route, moving to London to complete a Masters degree in structural engineering at Imperial College, London and continuing his career in engineering and management.

To read the full feature, click here.

Related

5_Nano COMBAT Single & Double Display Boxes.jpg

Family Affair

Danbar Toys has, to a large degree, forgone traditional marketing techniques in favour of a more hands-on approach to raise awareness of its company. Katie Roberts visited the firm's Hertfordshire-based offices to find out more...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.