FEATURE: Drumond basics

Jon Salisbury speaks to co-founder and marketing director of Drumond Park, Clare McCool.
Publish date:
Social count:

“Our raison d’être has always been to bring top quality, highly innovative and long-lasting titles to the market – products which have continuing appeal, year after year,” says a bullish Clare McCool.

Examples over the past decade include Articulate and Absolute Balderdash, which continue to be TV-advertised each year and are never out of the top ten adult games lists, a category that potentially could have been the most challenging considering it meant taking on the big brands.

“We feel that the key to our success has been in supporting each of them.” She also believes that each SKU has to earn its keep. “We have a relatively tight, totally unique product line that always justifies the shelf space it occupies, maintaining a balance between creating our own brands, acquiring and individually developing key TV game-show licensed properties, and taking on board brands which have been neglected over a period and are in need of a complete overhaul.”

To read the full article, click here.



Drumond basics

Games specialist Drumond Park's clever use of licensing, as well as its ability to create lasting brands, has given the company a well-earned place at the top table of the category. Jon Salisbury speaks to co-founder and marketing director Clare McCool to hear how she does it...


Drumond Park: Rubik's 360

Launched in 1980, the Rubik's Cube remains a popular toy with sales of 15 million units achieved worldwide in 2008. Now, Drumond Park is introducing the latest incarnation of the product - the Rubik's 360...


Mariani heads to Drumond Park

Upstarts director John Mariani is quitting the firm after nearly 20 years, to join Drumond Park as business development director, ToyNews can exclusively reveal.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.