Tough times for the industry and a cramped trade event schedule mean that this year’s ExCeL Toy Fair has had to make a number of changes. But what is it that people are looking for from the show this year?
This year has seen more questions than ever asked about the relevancy, value and future of the UK Toy Fair.
All trade shows, it seems, will at some time go through a process where their very existence is called into question. Visitors and exhibitors ask whether the show is a business forum or an expensive industry showcase. Some parts of the trade want one, some want the other, some want both.
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