FEATURE: Crafty Devils

Hobbycraft is side-stepping difficulties faced by many retailers and is in fact posting some impressive growth figures.
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The US craft retail business model was the basis for the Hobbycraft stores when the idea was developed in 1995. The idea was to create arts and crafts superstores on retail parks, covering 7,000 to 10,000 ft, housing 35,000 products and catering for 250 creative activities.

As Europe's first, and the UK's largest, chain of dedicated art, craft and hobby superstores, the retailer offers both branded and generic, own-label ranges across a wide range of pursuits; from knitting to cross-stitch, painting to framing and card making to model making.

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Hobbycraft carves a niche

Hobbycraft is side-stepping the difficulties faced by the vast majority of retailers and is in fact posting some impressive growth figures along with bold expansion plans. Katie Roberts spoke to MD Chris Crombie to find out more?

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